w. it's harder to use an assault weapon and hit something than it is a shotgun. you want to keep people away in an earthquake, buy some shotgun shells. >> this seems to be part of the strategy. sort of common sense. also things like we've heard supporters say you don't need an assault rifle to shoot a duck. you need 30 shots from a magazine to kill a deer you probably shouldn't be out there hunting. what's the messaging and how important is the messaging? >> the messaging is important and we certainly see vice president biden out there. and the president, too. the white house says the president will be making speeches doing some trips that relate to this measure but the same intensity argument for voters, that exists for the white house as well. what priority will the white house put gun control in the list of things they want to do. the president talked a lot about climate change in his inaugural address. will he try to put a lot of his political capital -- this time he promised immigra